Who are Castlegate?
Home to over 60 stores Castlegate Shopping Centre has a unique mix of big national name shops and family-run independents. At the heart of the community they love to support charities and local businesses, demonstrated with the newly opened Castlegate Business Centre.
The Brief
Castlegate Shopping Centre came to us looking for the following:
- Refresh of their current website
- Design & Build a new website for their business centre
- SEO campaign
They wanted to update their current site, make it easier to show key information for customers such as parking information, opening times and available units. Castlegate also wanted a way to better display their blogs and upcoming events.
Chantal Taylor, Marketing Manager at Castlegate, said: “To showcase all the amazing shops and work we do at
Castlegate we needed an amazing website. The original website hadn’t been updated since 2011 and we required a fresh new look to give online visitors a true reflection of our vibrant shopping centre.”
Castlegate were also looking for a new website to launch their business centre, a suite of contemporary affordable offices and needed a website to reflect this.
“We have recently launched Castlegate Business Centre. While we had filled some of the offices through word of mouth and Facebook advertising campaigns, we decided that we needed a website to show off the Business Centre and all our facilities to help reach local businesses that we couldn’t have reached before” added Chantal.
The final part of the brief was the marketing strategy, this included a successful website migration and an SEO campaign for the business centre with the aim being to fill up the office space.
Chantal added: “It was key to have a viable marketing strategy in place to ensure the website launch went off without a hitch. The addition of SEO for the Business Centre website will also help us fill our last remaining offices.”
The Strategy
On the Castlegate website we listened to the brief and made sure the key information was front and centre. The opening times are displayed in the header and changes from ‘Open Now’ to ‘Closed Now’ dependant on the time the user is on the site. We included a slider at the top of the homepage which Castlegate can easily manage themselves and include any event or key news information they want their customers to see.
To go alongside this we created a ‘What’s On’ section where upcoming events can be added and the information will be pushed through to the homepage.
On the Business Centre site we wanted to really make use of the images they had provided us with and give the website a contemporary feel to match the offices.
We have put into place an SEO campaign with the aim being to fill all the offices and make Castlegate Business Centre the go to place for office space in Stockton-on-Tees.
The Results
We have received plenty of positive feedback from Castlegate on how easy they can update the website with events and new shops. They have also received far less phone calls asking for opening times and car park questions as this information is now readily available on the website.
“We are in love with the websites, everything is so clear now, vibrant and most importantly user-friendly. The new interface, both front-end and back-end, has made it extremely easy to upload new shops and event
information and ensure everything is easily found when customers visit the Castlegate website” added Chantal.
The Business Centre site and SEO campaign has been a big success with the offices now 75% full. We will continue to work alongside Castlegate Business Centre to increase their search engine presence.
“The team at Online Influx have came up with plenty of great ideas on how to increase our search engine presence including brilliant ideas for lifestyle features, video interviews and business podcasts and we look forward to putting all of these into place.”
The Feedback
“I used Online Influx to refresh the Castlegate Shopping Centre website and create a bespoke website for the Castlegate Business Centre. From our initial email to our first meeting through to completion, Dan Atkinson was a true professional and a pleasure to work with. He took the full brief of what we wanted to achieve through the websites, how we wanted the websites to look and then came back with a detailed plan full of exciting ideas and extras. The project was delivered on time with full communication throughout and I would fully recommend Online Influx for any website design and digital marketing.”
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