How taking professional images benefits your business
By having your own original images on your website and social media can really help give people an understanding for the brand. When using a stock images, you don’t know how many other companies have used this image. You want your business to stand out above everyone else’s. This won’t happen when you are using a stock image that hundreds of other companies are already using. Why use someone else’s computer image when you can just grab your smart phone and take your own.
Taking your own images doesn’t have to be expensive. Although it is beneficial to invest into a good quality camera, any smart phone will do a good job. It is all about the angles and the positioning of the picture. Using natural lighting and the rule of thirds will mean your photos are set to take.
Shows the professional level of your branding
The photos that your business uploads can help to give the customer a good first impression. Having high quality photos that look presentable help the customer to take a further look at you. Low quality photos being posted across your website and social media could potentially prevent customers from looking into what you are offering. Why would you want that?
You can include your logo/branding in all your images
When setting up the scene for taking an image, you can in cooperate any items that have the logo on. For example, taking a picture of a coffee cup that has the logo on. If that is not available then the beauty of editing can help this. This helps people to identify your logo and that your business owns that image. It can broadcast your branding and keep it consistent.
Gives the customer chance to get to know you
Your photos are what represents your brand. Without your own image, customers will be unable to have a real vision for the brand. Stock photos are helpful in some cases but it does not help to showcase the brand. It is really important that you give your customers a showcase of your own work and abilities. As well as real images that are created by yourselves.
Doing everything you can to make your business stand out is important. Successfully promoting your branding builds a professional and reliable relationship between you and the customer who you are trying to communicate with. Don’t limit yourself by constantly using stock images. It takes no longer than a quick 5 minutes to take a professional image take your business that extra mile.