We also work with The Betting Edge team on their social media marketing campaign in a strategy and consultancy capacity, regularly reviewing their strategy and reporting on their progress. Our consultancy led to them approaching social media from a social commentary position. The Betting Edge offers a unique and funny commentary on topical sports and news stories, including in a weekly “win some lose some” blog segment where they look at the news of the week and nominate their picks for the week’s biggest winners and losers.

They’re continuing with this style of content across several social media platforms steadily gathering a following of like-minded sports fans. Combining meme-esc and social commentary style of their content with the best practices for social media algorithms, The Betting Edge have worked with us to increase their output of video content which takes the form of skits relating to sports and/or holiday periods such as Christmas and New Year.

The combination of SEO and social media marketing along with their website and branding has seen The Betting Edge grow from a start-up. The Betting Edge brand really demonstrates its message coherently and effectively across a range of media channels and understands its user base which has allowed them to connect with an audience and accrue sign-ups to their bookmaker partners through their website.