The Betting Edge2019-03-08T16:04:26+01:00

THE BETTING EDGE

A comparison tool for sports betting

THE BETTING EDGE

Designed to help you compare bookmakers and odds easily as well as offering special promotions and bonuses to their users, The Betting Edge is a start-up looking to help sports gamblers win more.

We started work with the Betting Edge in the very early stages of their development, first working on their branding and design. We then carried this design work over to the creation of their website. We made there site mobile and SEO friendly, as well giving it a great aesthetic congruent to the branding we had developed.

Supporting a host of features such as a bookmaker reviews page and a blog page (for the content strategy we consulted on with their marketing team), The Betting Edge was made for the company’s exact needs. And we continue to develop their website to accommodate their expanding product range.

To grow The Betting Edge’s user base and show off their website we are working on an ongoing SEO campaign optimising there website for key search terms.

We also work with The Betting Edge team on their social media marketing campaign in a strategy and consultancy capacity, regularly reviewing their strategy and reporting on their progress. Our consultancy led to them approaching social media from a social commentary position. The Betting Edge offers a unique and funny commentary on topical sports and news stories, including in a weekly “win some lose some” blog segment where they look at the news of the week and nominate their picks for the week’s biggest winners and losers.

They’re continuing with this style of content across several social media platforms steadily gathering a following of like-minded sports fans. Combining meme-esc and social commentary style of their content with the best practices for social media algorithms, The Betting Edge have worked with us to increase their output of video content which takes the form of skits relating to sports and/or holiday periods such as Christmas and New Year.

The combination of SEO and social media marketing along with their website and branding has seen The Betting Edge grow from a start-up. The Betting Edge brand really demonstrates its message coherently and effectively across a range of media channels and understands its user base which has allowed them to connect with an audience and accrue sign-ups to their bookmaker partners through their website.

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